Creating a marketing system for your MLS Laser

As any healthcare business owner knows, marketing your services is a major factor in creating a flourishing practice. But marketing can be tricky, it’s not something that’s taught to health care professionals at university and is therefore often a very daunting task. Which is why we spoke to healthcare practice marketing specialist Jill Woods from Practice Momentum. Jill is particularly good in helping healthcare practice owners to reverse engineer their dream practice and to “stop faffing and dabbling [and to] get focused on effective marketing” (I’ve worked with her personally and can vouch for that!). Jill shared with us all the knowledge you need, in her highly informative webinar which includes a step by step guide, to create a marketing system for your laser

Just a few of the key points Jill shared were:

Know, like, trust, try, buy, repeat, refer
In order for people to buy from you, you must first get them to know, like and trust you. When this is achieved, patients will become advocates for your business and create that most invaluable resource… word of mouth marketing! Share your laser knowledge, let them get snippets of what you are like as a person and share success stories or testimonials from patients you have treated with your laser.
You must REALLY know your audience
You need to deeply understand the people you are marketing to. Imagine you are talking to one person only in your marketing. What do they need to hear? What are they looking for? What problem do they need you to solve for them? This is the information that your marketing needs to convey.
You can’t be everything to everyone
A common marketing mistake is being to generalised. Instead of marketing your laser as being a treatment for ‘tendonitis’, niche down. What specific type of tendonitis can it help with? Who is the patient with the problem? Are they likely to be a sports person? A key worker? An elderly person? Focus on marketing a specific solution to a specific pathology in a certain demographic. Speak (market) directly to that person. Once you’ve become known as the expert in the treatment of that problem, choose another niche condition and start again!
Trickle marketing
Trickle marketing is your everyday consistent activities such as social media posts, blog writing, newsletters, window displays etc. It is important to do this consistently to maintain a connection with your audience and to let your patients and potential patients know, like and trust you!

The Big Splash
The Big Splash is a marketing campaign when you will flood your marketing with information on a specific topic. In addition to your trickle marketing you will add in additional elements such as events, interviews, articles etc on that topic. As Jill says, “you will feel like you are living and breathing that campaign 24-7 and that’s how you SHOULD feel during it”.

These are just a few of the essential marketing elements and steps which Jill shared in her value packed webinar. To watch the full webinar (which is HIGHLY recommended for anyone with a laser or considering adding one to their practice) click here

To see more about Jill Woods and Practice Momentum, get access to free marketing resources and more, visit www.practicemomentum.org